Bio & Resume

WORK EXPERIENCE

Head of Design

Paciolan

Irvine, CA

2024 – Present

• Lead the end-to-end design organization across Paciolan's ticketing, fundraising, and fan engagement platforms serving 500+ collegiate and live entertainment properties
• Spearheading AI implementation at the organizational and product team level, defining strategy for intelligent automation, generative design workflows, and AI-assisted customer experiences
• Establishing a unified design system and experience standards across the product portfolio, driving consistency and accelerating time-to-market
• Partnering with product, engineering, and data science leadership to embed AI-powered personalization, predictive analytics, and smart recommendations into the core platform
• Building and mentoring a high-performing design team, championing a culture of experimentation, research-driven decision making, and design excellence
• Driving the vision for next-generation fan experiences powered by machine learning, including dynamic pricing interfaces, intelligent seat selection, and conversational ticketing

Director of UX Design

OneTrust

Atlanta, GA

Sept. 2021 – 2024

• Directed experience strategy, user research, and product design across OneTrust's privacy, governance, and compliance platform serving thousands of enterprise customers
• Founded and operationalized a Design Center of Excellence, establishing org-wide standards for design quality, delivery workflows, and cross-functional collaboration with product and engineering
• Championed human-centered design at the executive level, aligning design strategy with business objectives and driving measurable improvements in product-market fit
• Built and scaled the UX team during rapid growth, owning hiring strategy, career development frameworks, and retention programs for design talent
• Introduced structured usability testing and customer journey mapping practices, embedding continuous research into the product development lifecycle

UX Director

Fiserv

Alpharetta, GA

Oct. 2018 – Oct. 2021

• Directed a team of 20+ UX designers, researchers, and content strategists distributed across the U.S. and Canada, owning all hiring, staffing, and professional development
• Established Fiserv's first usability lab and formalized a scalable research practice, embedding user testing into the product release cycle across the financial services portfolio
• Led the global services product design organization in a multi-year UI modernization initiative, unifying disparate product experiences under a cohesive design system
• Partnered with sales and solutions engineering on high-value client proposals (RFPs), contributing design-led narratives that directly supported revenue growth and competitive wins
• Defined and evangelized design operations processes including sprint planning, design review cadences, and cross-team critique structures to improve delivery predictability

Senior UX Design Manager

AT&T

Atlanta, GA

Nov. 2014 – Aug. 2018

• Managed a 7-person design team responsible for reimagining core digital experiences across ATT.com, serving millions of wireless, broadband, and TV customers
• Owned end-to-end experience strategy for e-commerce buy flows, product listing pages, and customer support journeys, driving measurable gains in conversion and task completion
• Led the creation and governance of AT&T's digital design system, improving cross-team consistency and accelerating design-to-development handoff velocity
• Facilitated design thinking workshops and strategic vision sessions with product, engineering, and business stakeholders to define the digital roadmap for key product lines
• Mentored and grew senior designers into leadership roles, establishing performance standards and design career paths within the organization

Web Content Manager

AT&T

Atlanta, GA

Mar. 2014 – Nov. 2014

• Managed content strategy, information architecture, and editorial workflows for AT&T's customer support digital experience, improving content findability and self-service task completion
• Partnered with the innovation design team to execute the post-DirecTV acquisition digital rebrand, translating new brand guidelines into cohesive content frameworks across web properties
• Conducted content audits and gap analyses to identify optimization opportunities, delivering data-driven recommendations that shaped editorial direction and content governance

Programming & UX Manager

EBG

Miami, FL

Jan. 2013 – Mar. 2014

• Managed a 4-person UX design and front-end development team, owning the end-to-end member experience redesign across 7 white-label platforms serving Fortune 50 clients
• Led the full design process from discovery through delivery, producing wireframes, interactive prototypes, annotated specifications, and front-end templates
• Owned team performance management including career development plans, training programs, and quarterly reviews, growing junior designers into independent contributors
• Collaborated directly with client stakeholders to align UX strategy with business goals, translating complex loyalty and benefits program requirements into intuitive digital experiences

Senior Product Manager

EBG

Miami, FL

Apr. 2012 – Feb. 2013

• Owned product strategy for EBG's content and search experience, developing a data-driven approach that increased traffic, engagement, and conversion rates across client properties
• Led comprehensive content and technical audits spanning multiple platforms, defining the rebranding strategy and content migration roadmap for the organization's digital portfolio
• Analyzed internal search behavior and competitive benchmarks to identify product gaps, delivering actionable recommendations that strengthened EBG's market positioning and client retention

E-commerce Director

Heys Luggage Intl.

Feb. 2012 – Apr. 2012

• Directed the e-commerce product strategy and digital storefront experience for an international consumer luggage brand, overseeing the online catalog across men's, women's, and children's product lines
• Owned brand identity execution across all digital touchpoints, ensuring consistency in visual design, product photography standards, and graphic systems for both in-house and licensed collections
• Defined merchandising strategy and product taxonomy for the online store, partnering with marketing and operations to optimize the end-to-end purchase experience