Hello! I'm Tommy.
Director of Product & UX Design leading cross-functional teams to ship data-driven, human-centered platforms at scale.
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DESIGN EXECUTIVE
I build and scale high-performing design orgs. I lead distributed teams of 20+ designers and strategists, setting vision and design direction while coaching talent, shaping culture, and driving measurable business outcomes.
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STRATEGIC THINKER
I connect design to business outcomes. I partner with product, engineering, and C-suite stakeholders to align design strategy with OKRs, define product roadmaps, and facilitate cross-functional workshops that uncover breakthrough opportunities.
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PRODUCT DESIGNER
I stay close to the craft. I lead every stage of the strategic design process, from foundational research and systems thinking through prototyping, iteration, and optimization. I believe the best leaders never lose touch with making.
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HUMAN-CENTERED LEADER
Empathy is my operating system. I don't design for users, I design for emotional, complex humans. I cultivate empathy across my teams and use it to drive decisions that serve both people and the business.
AT A GLANCE
- 15+ years leading product design across payments, telecom, healthcare, e-commerce, and enterprise SaaS
- Built and managed design teams of 20+ across the U.S. and Canada, including hiring, mentoring, and establishing a Design Center of Excellence
- Shipped award-winning platforms at Visa, AT&T, Blue Shield of California, Fiserv, and OneTrust
- Created Fiserv's first usability lab and led the global services product design modernization
- Partnered with product, engineering, and executive leadership to drive measurable improvements in conversion, engagement, and task completion
BRANDS I'VE WORKED WITH
Strategic design leadership across healthcare, payments, telecom, entertainment, and enterprise software:
SELECTED CASE STUDIES
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Blue Shield of California Member Experience
Led a cross-functional design team to reimagine the digital member experience for 4M+ members, delivering responsive web, iOS, and Android platforms along with a strategic benefits vision.
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Visa Global Employee Intranet
Directed the UX strategy for Visa's award-winning employee intranet serving 20,000 employees worldwide, transforming frustration into delight and winning first place in the Intranet Design Awards.
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AT&T E-Commerce Strategic Vision
Partnered with AT&T's Digital Experience Planning team to optimize the e-commerce buy flow and develop a data-driven, personalization-first strategic vision for the future shopping experience.
BRANDS I'VE WORKED WITH
Strategic design leadership across healthcare, payments, telecom, entertainment, and enterprise software:
Looking for More?
Much of my recent work is under NDA. I'm happy to walk through my process and outcomes for serious opportunities.